About Us

our story

A women trio admired the beauty and diversity of India’s traditional textiles, and dreamed of creating garments that reflected this rich cultural heritage. But as they pursued their dream, they realized that the fashion industry was rife with unsustainable and unethical practices that threatened the very traditions they sought to celebrate.

Through their work, they hoped to inspire a new generation of conscious and meaningful fashion choices. They wanted to celebrate the beauty of Indian textiles and crafts while promoting sustainability, ethics, quality, and craftsmanship.

And so, a brand was born – KESSA
The name is meant to be a synonym for “Radha” ji, an epitome of ‘True Friendship and Love’ for our customers, workers and team alike.

It embodied the trio’s vision and values that celebrated the rich cultural heritage of India while striving towards a more responsible fashion industry. What started as an idea has spawned into a huge manifest with the love and appreciation we have received from our customers over the course of our servitude to the fashion industry since 2008.

Top Team

Image for Anamika Yadav

Anamika Yadav
Co-founder / Sales & Marketing Head

The marketing whiz, Anamika has a Keen eye for aesthetic and a knack for consumer psychology. She has utilized her skill set to shape Kessa as a brand into a reality and leave a mark on the Indian ethnic fashion canvas.

Image for Anuradha Maheshwari

Anuradha Maheshwari
Co-Founder / Production Head

She makes the wheels of kessa go round by taking care of all production operations. Her continuous efforts bind the team into one big functional unit, delivering the best of style to  women pan India.

Image for Pallavi Rathi

Pallavi Rathi
Co-founder / Designing Head

The designing cynosure is responsible for overseeing the brand’s entire design process. She has a strong sense of creativity, a deep understanding of traditional Indian textiles and techniques, and a keen eye for detail.

Kessa is led by women since inception, making it easier to tap into the complicated conscience of an Indian woman. Bonded by blood but united by fashion, the trio have been a relentless source of encouragement to each other alongside their ever supporting families. After years of tireless toiling the ladies have claimed their respective stations, Mrs. Pallavi Rathi as the head of designing, Mrs. Anuradha Maheshwari as the head of production and Mrs. Anamika Yadav as the head of Sales & Marketing.

Brand Vision: To create a world where traditional Indian craftsmanship and contemporary design come together to empower conscious consumers and create a sustainable future.

Brand Mission: Our mission is to showcase the beauty of traditional Indian textiles and craftsmanship while upholding our commitment to ethical and sustainable practices. We aim to offer our customers high-quality, unique designs that reflect our values of environmental and social responsibility, and empower them to make a positive impact through their fashion choices.

By creating a world where traditional and modern aesthetics converge, we aspire to build a community of like-minded individuals who share our vision for a more conscious and sustainable future. We believe that fashion has the power to make a difference and can be a force for good, and our brand is committed to being a leader in this movement.

Our values of sustainability, ethics, and creativity are at the core of everything we do. We are committed to reducing our environmental impact by using sustainable materials and processes, supporting fair labour practices, and promoting conscious consumerism. Through our designs, we aim to celebrate the beauty and diversity of Indian culture, while also challenging the status quo and reimagining what is possible in Indian fashion.

Overall, our brand’s vision and mission are to be a leader in the sustainable and ethical fashion space, creating beautiful and unique designs that empower conscious consumers and help create a better future for our planet and its people.

Aesthetic Philosophy:

Our brand’s aesthetic philosophy is to blend the beauty of traditional Indian textiles and craftsmanship with contemporary design. We believe that traditional Indian textiles are a treasure trove of inspiration and that our designs should reflect the richness and diversity of India’s cultural heritage. At the same time, we strive to create garments that are modern, elegant, and versatile, and that can be worn by individuals from all walks of life. We use a mix of bold and subtle colours, intricate patterns, and delicate embellishments to create garments that are unique, timeless, and expressive.

Design Philosophy:

Our brand’s design philosophy is grounded in the principles of sustainability and ethical production. We believe that every aspect of the design process should be intentional, from the selection of materials to the choice of production techniques. We use natural and organic materials, such as cotton, silk, and linen, and prioritize eco-friendly and low-impact dyeing processes. Our production techniques are geared towards minimizing waste and reducing our carbon footprint. We also prioritize fair labor practices throughout our supply chain, ensuring that everyone involved in creating our garments is treated with respect and dignity.

In addition to our commitment to sustainability and ethics, we place a strong emphasis on quality and craftsmanship. We believe that a garment should not only be beautiful but also well-made and durable. We work with skilled artisans and craftsmen, who use traditional techniques, such as hand-embroidery and block-printing, to create garments that are imbued with a sense of history and culture.

Overall, our aesthetic and design philosophy is a reflection of our commitment to sustainability, ethics, quality, and craftsmanship. We believe that by creating garments that are beautiful, timeless, and responsible, we can inspire our customers to make more conscious and meaningful fashion choices.

Here are some sustainable and ethical production practices that our Indian ethnic wear brand follows and communicates to our customers:

We use sustainable materials: We are committed to using only eco-friendly materials in our garments. We prioritize materials such as organic cotton, linen, and silk, which are natural and biodegradable. This ensures that our garments have a low environmental impact and are safe to dispose of once they are no longer in use.

We minimize waste: At our brand, we are mindful of the impact that our production process can have on the environment. We have implemented strategies to minimize waste throughout our supply chain. For instance, we reuse fabric scraps to create new garments or donate them to organizations that can make use of them.

We use low-impact dyes: We prioritize using natural dyes or low-impact dyes in our garments. These dyes are safer for the environment as they do not contain harmful chemicals or require excessive amounts of water. By using these dyes, we can minimize our water consumption and reduce our environmental impact.

We promote fair labour practices: We are committed to promoting fair labour practices throughout our supply chain. We work with artisanal communities and craftsmen who use traditional techniques, such as hand embroidery and block printing, to create our garments. We ensure that they are paid fairly for their work and have safe working conditions.

We reduce our carbon footprint: We prioritize reducing our carbon footprint throughout our production process. This includes reducing our transportation emissions by sourcing materials and producing our garments locally. We also use energy-efficient equipment and renewable energy sources whenever possible.

Overall, our brand is committed to producing garments that are not only beautiful but also sustainable and ethical. We believe that by implementing these practices, we can create a positive impact on our environment and promote a more responsible fashion industry.

Behind the Scene

We take pride in how much our Kessa family has grown over the years. We have been welcomed with open arms by Indian women everywhere which has enabled us to open twelve (12) stand alone physical stores pan India and an online store. We churn out ravishing ensembles at a much larger and faster rate as the entire process falls under our own free will, giving us the creative freedom. Hailing and based out of Jaipur for production, we continue to work closely with our artisans to finalize each design to every miniscule detail. Marketing and online management team is based in Gurgaon to use the best logistics and technology features to give the best online shopping experience.

We are grateful to all our customers for showering us with love all along for it really keeps us pushing. We aim to bring the magic of traditional Indian crafts with flair of fresh fashion to the masses at the best prices and branch out as this journey progresses!