KUSUM – A heritage of love by kessa

A tribute to our beloved Mom, Kusum, who left us for her heavenly abode this year. She loved Heritage & Local artisans’ work to the core of her heart. So, here we are, trying to remember her while we strive to make a unique heritage collection for true lovers of quality garments.

This exclusive heritage launch celebrates the rich craft of India. The products’ fabric and designs are specially handpicked by Team Kessa. Living in India, we are privileged to see the age-old art blooming every day, improvising daily with time. We are based in Rajasthan and, mostly, we will be exhibiting different artisans work based from this region.

Hope we bring justice to our age-old craft and bring awareness among the people and above everything else, make our mother happy in the heavens. Stay tuned for this collection always!!

Rajasthan’s majestic journey of block printing:

The traditional process of hand block printing on textiles, with rich natural colors, has been practiced in Rajasthan for around 500 years.  Block printing was introduced to the Jaipur region of Rajasthan by the Chhipa community.  This community was originally located in Bagru Village, an area now famous for its vegetable dye and mud resist (dabu) block prints.  The art of block printing has been passed down for generations within families and communities and has branched out in recent decades to other regions such as Sanganer, just South of Jaipur.

Rajasthan is famous for colorful prints of birds, animals, human figures, gods and goddesses are popular. The important centers for this form of hand printing are Jaipur, Bagru, Sanganer, Pali and Barmer.

Sanganer is famous for its Calico printed bed covers, quilts and saris. In Calico printing, the outlines are first printed, and then the color is filled in. Bold patterns and colors are popular. They are printed repeatedly in diagonal rows. Doo Rookhi printing is also famous here. In this technique, artists print on both sides of the cloth.

Bagru is famous for its Syahi-Begar prints and Dabu prints. The former are designs in a combination of black and yellow ochre or cream. The latter are prints in which portions are hidden from the dye by applying a resist paste.

Barmer is known for its prints of red chilies with blue-black outlines, surrounded by flower-laden trees. The other famous prints are of horses, camels, peacocks and lions, called Sikar and Shekhawat prints.

Update: We are happy that our clients are bestowing as much love on this collection as we do for finalizing KUSUM collection. One of the designs has already been sold out (even before official launch).

Visit the collection now – KUSUM

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