Girl, it’s all about the choices you make to stand out from the rest of the crowd. And one thing that instantly makes or breaks your personality is how you carry yourself around. The way you dress up, and accessorize your outfit creates those first little impressions. In fact, the fashion trends you adopt personify who you are and what your interests are like. This is precisely why one needs to be very careful of the outfit they choose to wear on a certain day or for a particular event.
To truly understand the personality behind people’s clothing choices, one needs to understand the culture of the location they are in and the personal taste of the individual. And if we go by our country’s culture, globalisation has played a significant role in establishing the Indian fashion industry today. The Western influence is reflected in our clothing choices and our lifestyle choices too. With strong Western influence, the revival of the traditional elements seems to be of utmost importance. This has beena major driving force behind coming up of new market players inthe Indian fashion industry. They made it possible to infuse the diversity of Indian culture in every outfit, giving rise to fresh trends and unique personalities.
Today, many brands have created a niche in the Indian market, and one such label is Kessa that has invested itsheart and soul in creating the most stunning Indian wear for the women in you. Right from processing and crafting the cloth to designing the trendiest outfit, Kessa has been remarkablethroughout its journey. The brand has been passionate about Indian craft and tradition from across the states. The love for natural fabrics and colours has been immense, and the brand simply carries forward the Indian tradition of hand-made craftsmanship. The brand takes pride in using the natural yarn and dyes that are safe on skin and lend a soft feeling to customers. The eco-conscious label uses plant gum as a fixer in order to ensure that the colours do not bleed and are safe for the environment.
Whether it is the traditional hand-woodblock printing, weaving designs, tie and dye technique or simply hand painting, Kessa creates every piece that has a unique story to share. The brand has enriched itself in fabricating different textures, styles and techniques that depict their origin and has a cultural significance. Some of the most popular and cult-classic prints are Kalamkari, Ajrak, Dabu, Sanganeri, Bandhani, Batik, Bagruand Bagh. Infact, the tie and dye technique or the famous Leheriya has gained tremendous importance in today’s time. Kessa wear also showcases the intricate embroidery work like Zardosi, Gota Patti,Tepchi, Chikankari and Kantha in its women’s wear range. Thread weaving designs such as Ikkat and Brocade have been essayed beautifully in Kessa’s women wear styles.
With such beautiful and enigmatic traditional designs, Kessa is best at creating stunning ensembles that are wearable for contemporary women. One can see the perfect blend of traditional elements as well as the modern styles that are a rage nowadays. The range of Kessa’s ethnic wear collection offers easy-breezy kurtas,trendy bottoms, exquisite dupattas and stoles, sarees with chic blouses, Nehru jackets and stylish shawls. In fact, Kessa gives the liberty to shop the complete suit sets, kurta pant-sets and kurta-dupatta sets or simply the suit fabric, as per your needs. It also gives the privilege to modern-day women to explore dresses with hints of Indian classic prints. The brand has also been thoughtful in coming out with a section of accessories. One can explorefootwear, jewellery, bags and walletscollection, and pair them up with Kessa’s ethnic wear range.
Moreover, Kessa’s timeless and classic styles are also a part of kids wear and comfort wear collection. The entire high-quality clothing line is created keeping in mind the contemporary Indian lifestyle. Each piece delivered to its customers looksbeautiful, classy and fashion-forward. At Kessa, we aim to bring the best at affordable prices and all products safely delivered to your doorstep.
Lately, we are battling Covid-19 as a pandemic together, and Kessa has been successful in serving you with a plethora of options in solid and hand-block printed masks. The team at Kessa has creatively designed face masks that can simply cover nose, chin and the sides of the face for your utmost safety. We urge you to check out our collection of masks that will keep you safe without compromising on style statement. Be a Kessa womantoday, and there’s nothing that could stop you from taking the world!